With Experience Blocks, you can create, manage and measure the performance of dynamic content for the purpose of personalization and experimentation.
Show different content and calls-to-action depending on the user’s device.
Show different content and calls-to-action depending on the user’s location at this time.
Show different content and calls-to-action depending on the time of day, week day and custom dates.
Integrate your third-party demographic segments (Lotame, Treasure Data etc) to display personalized content.
User settings integration (CDP)
Use your first-party user data or segments to display personalized content.
Machine learning models
Personalize content based off the scores your machine learning models return.
“Everything is a block”
Experience Blocks can hold multiple content blocks with an associated display logic, and enable you to connect audience segments or integrate external audiences tools, with an extensible API.
You can also separate content variations and confidently deliver the most relevant content from Altis, enabling multivariate testing and supporting marketers and editors in fast and effective content experimentation.
Experience Blocks can be distributed to many parts of the website instantly, breaking out of the page paradigm and empowering omni-channel digital campaigns. For a complete view into your engagement metrics, Experience Blocks are tightly coupled with Altis’ Analytics layer, and can support privacy compliance with a variety of opt-in/opt-out mechanisms that can be adapted to suit unique business needs.
Why do you need personalization?
Customers expect personalization. Salesforce Research surveyed over 6,700 consumers and business buyers globally – the results speak for themselves:
- Customers are 2.1x more likely to view personalized offers.
- 59% value tailored engagement based on past interactions.
- 84% expect to be treated like a person, not a number.
Bringing personalization to WordPress
WordPress has been the single market-leading CMS for years.
However, as enterprises today have access to rich audience and demographic data, they need tools to map audience segments to specific content in order to provide real-time personalization and gain a deeper understanding of how well their content is performing.
This is where Experience Blocks excel. Think of them as the interface and engine between the two worlds that a digital experience platform so well differentiates: audience and presentation.
Generate insights and drive ROI
Generating meaningful insights on your audience and offering privacy-aware personalization has a significant impact on the bottom line:
- 72% of customers will share good experiences with their peers, introducing new revenue streams.
- Two-thirds will even pay a premium for superior experiences.
- 58% of millennials are happy to share personal data to power personalized product recommendations.