Marketing Personalisation

Make every touchpoint matter

Deliver personalised content and contextualised experiences that engage across all your digital channels.

A powerful set of features driving the only native WordPress personalisation solution:

Build dynamic audiences

Segment new and returning site visitors by sets of rules that you define based on interests, location, device type, past interactions, and many other variables.

  • Users will move dynamically between audiences as their behaviour changes
  • Visualise the percentage of total visitors made up by each audience
  • Present each audience with whatever content best serves them

Show only relevant content with Experience Blocks

Create, present, and measure content that’s tailored to your specific audience segments in block-sized chunks or entire pages.

  • Create numerous variations on pieces of content based on each segment’s requirements
  • Experience Block Insights gives you valuable data on the performance of your content
  • Conduct experiments with multivariate content testing and implement the winner

Take action with Altis Analytics

Adjust your personalised content according to detailed user data from across all your websites

  • Track content performance and revise based on audience behaviour analytics 
  • Machine learning responds to user data and can automatically optimise your content
  • Let the numbers decide what content is best for your audiences

80%

of consumers

are more likely to make a purchase when brands offer personalised experiences.

47%

of consumers

will go to Amazon if the brand they’re shopping with doesn’t provide relevant product suggestions.

87%

of digital businesses

are investing in personalisation, including Coca-Cola, Fabletics, Netflix, Sephora, USAA, and Wells Fargo.

The power of personalisation is easy with Altis

Elevate your digital customer experiences