For the last decade, thousands of public & private organisations, including national governments and Fortune 500 companies have used WordPress to manage their online presence. Today, these organisations continue to rely on WordPress to deliver global digital experiences, reducing their total cost of ownership and benefiting from its usability, scalability and rapid evolution into the world’s most popular CMS.
But delivering digital experiences is a complex process, and organisations face a growing list of challenges. Primarily, the ability to move with speed to adapt to new market trends while reducing the operational costs of doing so.
WordPress has an extraordinarily high-starting point to manage digital experiences: from it’s world-class CMS to it’s powerful SEO tools. Although it’s only been around since 2003, it has taken the estimated effort of 112-person years to get it to where it is today. And it’s still growing.
The world’s most popular CMS is free and open
Open source software like WordPress is license free, which keeps the cost of using it, even at an enterprise scale, very low. Contrary to all proprietary software, this also means you’re not locked into a long and inflexible contract to a service or product that stops serving your needs later down the line.
Across all industries, companies struggle to achieve desired product outcomes at speed. Faced with legacy technology, talent shortages, and redundant or duplicated collaboration efforts across multiple tools.
In the fast-paced digital marketing landscape, this often results in teams being stuck on an outdated platform. This can slow down the pace of innovation, but can also have serious effects on employee satisfaction, productivity, and development as on-boarding new staff becomes a cumbersome process.
- Liberate your digital strategy with no vendor lock-in: Altis’ modular codebase is fully open-source and based on WordPress, the Free Software that runs over a third of the top 10 million websites today. There are no proprietary licenses limiting what you can do with your code, or where you can take it.
- Migrate at ease: Altis provides you with access to an ecosystem of vetted delivery partners ready to assist you with your migration or re-platforming.
- Grow flexibly, on-board fast: Hire from a global talent pool. WordPress has become a staple in the toolkit of web developers, digital marketers, and content creators.
Fast and easy on-boarding: create, manage, and publish with ease
One of the biggest hurdles organisations face when using a new system is training and on-boarding. No matter what is promised to you, if you have a workforce who don’t know how to use your new tool, there will be additional hidden costs to consider. Employees spend 30mins a week trying to fix technology issues or helping a coworker: this is a waste of time and resources when they could be doing something more productive for the business.
- Over a third of the world’s top 10 million websites run on WordPress, including national governments and Fortune 500 companies. Altis builds on WordPress’ usable and intuitive user interface to deliver improved experiences for customers, engineers, marketers and digital strategists.
Stay connected: keep your website available to customers
When your website is down, your workforce is unproductive and your customers can’t access products and services. In 2014, Gartner estimated the cost of downtime to be about ‘$5,600 per minute’: we can’t say what this number is now, but we’re sure it’s more. And it’s not only the loss of profits you should consider, but the hours lost too, estimated at around 545 hours per year.
- Scale automatically to respond to a change in customer behaviour: Altis is built on scalable architecture that responds instantly and automatically to spikes in demand, ensuring your website remains available for you and your customers to stay connected. This reduces your total cost of ownership, ensuring you only pay for what you use.
- Serve experiences faster to customers globally: A global CDN (content delivery network) allows you to deliver fast and highly performant experiences to users. As it monitors and manages your traffic, it delivers content from a geographically situated network designed to keep costs flexible and needs-based.
This post is a two-part series on reducing the costs of managing digital experiences and accelerating the speed at which features, functionality, products and services can be delivered.
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