Analytics is the gathering, understanding and application of data to measure, improve and make sites smarter.
Altis provides its own analytics layer as part of the infrastructure by default. This provides numerous benefits, not only from the perspective of GDPR, privacy and owning your data but it enables powerful features including real time stats, AB testing and personalisation.
Built on top of the native analytics feature the web experimentation framework provides features such as A/B testing for editorial teams to test the effectiveness of their content and developers with an extensible API for creating custom tests.
Google Tag Manager
Google Tag Manager provides comprehensive integration with Google Analytics, Google Optimise and other tools in the 360 suite. Additionally there is built in support for services including ChartBeat, comScore, Parse.ly, Hotjar and many more.