Advanced Traffic Management
Take control of your traffic. Protect what matters. Unlock new value.
Introducing Advanced Traffic Management; a powerful add-on that gives you deeper visibility and smarter control over the traffic hitting your site.
AI-driven traffic is reshaping the web. From model training crawlers to agent-based responses, automated traffic is growing at an unprecedented rate. As users of AI tools ourselves, we recognize the value of accurate AI-generated answers. But for many businesses, this surge in automated traffic brings real challenges.
Advanced Traffic Management helps you decide what’s valuable, what’s harmful, and what happens next.
The AI Traffic Dilemma
Every Altis subscription includes our world-class web application firewall, preventing illegitimate traffic from hitting your environment. But not all traffic is created equal.
With the rise of AI bots, standard firewalls can’t account for every scenario. Our customers typically fall into two groups:
Revenue-driven sites
Publishers and ad-supported platforms rely on human traffic. AI crawlers and automated agents can reduce pageviews and directly impact revenue, without paying for the privilege.
Brand and marketing sites
Organizations focused on visibility may benefit from AI traffic that amplifies their message and surfaces their content in AI-powered tools.
Your goals define your strategy. Our job is to give you the tools to execute it.
Smarter Detection. Tailored Control.
Altis already includes a robust Web Application Firewall designed to protect against known bad bots and attack vectors, while minimizing costs and avoiding unnecessary disruption to legitimate users.
But today’s threat landscape is more sophisticated. Bad actors increasingly disguise automated traffic as real users to evade traditional controls. Detecting this behavior requires advanced techniques and careful tuning, especially when some automated traffic may still hold value for your business.
Advanced Traffic Management unlocks a new layer of intelligence, including:
- Fingerprinting techniques to identify disguised automated traffic
- Heuristic analysis to detect suspicious patterns
- Machine learning models that continuously adapt to new threats
- Detailed bot and organization-level visibility within your traffic view
You gain insight into who is accessing your site and how they behave, along with the power to act decisively.
Flexible Responses That Fit Your Strategy
Detection is only half the story. What you do next matters just as much.
Advanced Traffic Management gives you flexible response options designed to minimize false positives while protecting your site:
Challenge
Automatically challenge traffic with an unintrusive JavaScript-based challenge, disrupting automated bots and increasing their cost.
CAPTCHA
Ensure users are human, with accessible image and audio CAPTCHAs in multiple languages.
Block
Completely prevent types of traffic from hitting your site, based on automatic categorization and signals.
Monetize
(coming soon)
Require user payment to access content, using the industry-standard x402 protocol.
Whether you want to protect ad revenue, safeguard infrastructure, or selectively allow AI crawlers, you’re in control.
Deep Visibility in Your Altis Dashboard
Customers with Advanced Traffic Management enabled gain enhanced traffic insights, including:
- Detailed breakdowns of individual bots, tools, and scrapers
- Identification of associated organizations, including OpenAI and Anthropic
- Clear visibility into automated behavior patterns
- Direct controls to block, challenge, or allow traffic
Pricing & Availability
Advanced Traffic Management is a paid add-on to your existing Altis subscription.
Pricing is based on your traffic volume, and we offer a free trial so you can evaluate the expected impact before committing.
To learn more, contact your account manager and start taking control of your traffic today.