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How To Run A/B Testing On WordPress
WordPress isn’t exactly known to be a platform for marketing, but you’d be pleasantly surprised at the tools that are available nowadays enabling users to execute advanced marking tactics. Running…
A/B Testing on WordPress: Driving Optimal Digital Experiences
There are few barriers nowadays to getting started with A/B testing your content on a website run on WordPress.
How to Add Personalization to Your WordPress Site
If you’ve ever bought something from Amazon where it’s introduced you to a product you weren’t searching for or read that extra article recommended to you, it’s likely you were…
WordPress-Powered Content Personalization: What Makes an Engaging and Memorable Digital Experience?
The more frequently you use something, the higher your expectations become – and this rings especially true online. The more you visit a particular website, or shop online with a…
Altis v11: Improved analytics, WordPress 5.9 & FSE
Altis v11 continues our commitment to giving marketers and editors the most advanced WordPress-powered tools to deliver digital experiences. We have introduced a new analytics processing framework, enabling businesses to…
Partner Spotlight: Atomic Smash
Atomic Smash build beautiful websites – just check out their own. They custom-build WooCommerce and WordPress platforms and they value, like Altis, the importance of digital experiences and meeting shifting…
Optimizing Content Workflows in WordPress: How to Make Your Marketing Go Further, Faster
‘Content is king.’ Marketers are well-used to hearing this statement. Content folks have always known the importance of digital content and, when done right, the immense value it brings to…
Strategic Content Marketing: a Framework for Omnichannel Success
Arguably, content is the most overused, yet often misunderstood term in marketing today. Content marketing isn’t a siloed discipline – it takes a holistic, solution-based approach to drive effective and…
Partner Spotlight: Saucal
There’s always been great synergy between Altis and our partner Saucal; WooCommerce development expertise meets a WordPress digital experience platform is a recipe for eCommerce success. Like us, Saucal are…