Red Bull Media House is an award-winning, globally distributed multi-platform media company. They’re also premium storytellers, and makers of viral content since before we were accustomed to using the term. They’re an instantly recognizable brand and powerful media network telling stories in 171 countries; with a mission to inspire and entertain with beyond ordinary sports, culture and lifestyle entertainment.
In 2009 Red Bull Media House launched ServusTV a TV-broadcaster operating in German-speaking regions and reaching 5.7 million viewers monthly. Red Bull Media House needed to consolidate all these web properties onto one centralized and easy to manage platform; one that would encourage efficient collaboration, drive streamlined processes and enable them to confidently embrace new technologies and digital solutions.
Altis delivered a core platform designed to provide fully-managed cloud infrastructure and give ServusTV the digital confidence to grow and innovate. And it also transformed their editorial process: creating an end-to-end workflow with the block editor that facilitated collaboration, creation and publishing, as well as boosting engagement and performance metrics.
Project Success Metrics
- Average time on page: + 66%
- Page views: + 150%
- Video views: + 230%
We’re delighted with our Altis experience: it’s made everyday processes and workflows faster, more efficient, and much, much more enjoyable than they were previously. Altis enabled a huge digital transformation in our business, helping us manage our web properties effectively and in a way which gives us the confidence to innovate and drive growth.Marcus BitterHead of Digital Operations & Product – ServusTV, Red Bull Media House