Marketing Personalisation
Make every touchpoint matter with Content Personalisation
Deliver personalised content and contextualised experiences that engage across all your digital channels.
A powerful set of features driving the only native WordPress personalisation solution:
Build dynamic audiences
Segment new and returning site visitors by sets of rules that you define based on interests, location, device type, past interactions, and many other variables.
- Users will move dynamically between audiences as their behaviour changes
- Visualise the percentage of total visitors made up by each audience
- Present each audience with whatever content best serves them
Show only relevant content with Experience Blocks
Create, present, and measure content that’s tailored to your specific audience segments in block-sized chunks or entire pages.
- Create numerous variations on pieces of content based on each segment’s requirements
- Experience Block Insights gives you valuable data on the performance of your content
- Conduct experiments with multivariate content testing and implement the winner
Take action with Altis Analytics
Adjust your personalised content according to detailed user data from across all your websites
- Track content performance and revise based on audience behaviour analytics
- Machine learning responds to user data and can automatically optimise your content
- Let the numbers decide what content is best for your audiences
