Content experimentation allows editors to test individual components on a web page and easily analyze their performance. This ensures all the content you publish is optimized for maximum conversion and engagement.

A/B testing

Add A/B testing to your editorial workflow to drive efficiency, and empower editorial teams with actionable analysis of content performance. With an extensible API and in-depth documentation, you can create endless custom A/B tests faster and with fewer development resources.

Content experiment

Automated headline optimization

Employ machine learning to automatically identify the highest-converting headlines for your content. Driving productivity in your editorial teams, and boosting content performance and engagement.

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