Preparing Green Street News for huge growth in global real estate markets
Green Street News, a global provider of commercial real estate intelligence, is consolidating its international digital properties onto a centralized platform powered by Altis. Following the earlier success of React News on Altis, Green Street expanded its adoption of the platform with a full rebrand to Green Street News and a major launch into the Canadian market. Altis now sits at the heart of Green Street’s strategy to create a unified, scalable, and cost-effective digital infrastructure.
About Green Street News
Green Street News delivers independent real estate research, news, and analytics across major global markets including the United Kingdom, Europe, Canada, the United States, and Australia. The company acquired React News in 2021 and has since been working toward aligning all digital news properties under a single brand and CMS.
Smooth scaling for traffic spikes
Green Street News experiences predictable spikes in traffic to their site following regular scheduled email notifications to subscribers, bringing with them a number of challenges.
Scalability issues
The thrice-daily email newsletters of Green Street News were their main engagement channel, leading to significant and predictable traffic spikes.
Custom functionality
A need for tailored solutions was evident, especially for custom scaling to manage traffic surges and for integrating various platforms.
International expansion
With an eye on global markets, Green Street News needed a robust platform that could support its growth and cater to a diverse user base.
Revolutionising stability and efficiency with scheduled autoscaling on Altis Cloud
To ensure the site was always ready for these surges, our team built ‘scheduled autoscaling’ into the Altis Cloud platform. Autoscaling ensures the site’s stability during traffic surges by pre-programming increased server capacity. Altis’ standard autoscaling feature also catches any unforeseen fluctuations whenever they arise.
With this scheduled autoscaling, subscribers are delivered a more reliable and consistent digital experience with Green Street News, and the business incurs no loss of ad revenue due to downtime, avoiding any loss of revenue on wasted capacity outside of peak traffic times. Scheduled autoscaling is now a feature built into Altis Cloud for all users.
Altis Accelerate also delivers Green Street News’ native first-party data, a primary source of analytics to understand and optimize user experience.
Reliable content delivery through even the highest demand
The Altis Cloud team approached the unique needs of Green Street News with a suite of custom solutions. In collaboration with and sponsored by Green Street News, a tailored platform was developed specifically for their needs and unique traffic patterns, integrating and enhancing essential tools to meet their specific requirements.
This bespoke approach included the integration of ‘Restrict Content Pro’, establishing a sophisticated paywall system adaptable to both individual and corporate billing models, aligning with the diverse needs of their audience.
Optimising traffic management and engagement with Altis Accelerate
Traffic monitoring and business intelligence were bolstered through the integration of Altis Accelerate. This allowed Green Street News to closely observe traffic patterns and align these insights with strategic business decisions. To address the predictable yet intense demand spikes from their email newsletters, Altis Cloud designed a custom scaling solution. This innovative system not only autoscaled in response to real-time traffic but also prescaled in anticipation of known traffic surges, ensuring the website’s uninterrupted performance during peak times.
Moreover, email newsletter efficacy was enhanced by integrating with Mailchimp, reinforcing user engagement and driving more traffic to the website.
A transformational platform designed for Green Street News’ growth
The results of these solutions have been transformative for Green Street News. The custom scaling solution adeptly manages traffic surges, maintaining website stability and ensuring a consistently high-quality user experience. This is critical in not just retaining but also enhancing the satisfaction of their existing user base.
The integration of bespoke platforms and functionalities enabled the team to offer a more tailored and refined user experience, which has been instrumental in aligning with their expansion goals. These customizations have allowed Green Street News to cater more effectively to their diverse user base, a key factor in their international market expansion strategies.
With the support and solutions provided by Altis, Green Street News is now well-prepared and confident in its international expansion pursuits. The robust, scalable, and adaptable digital infrastructure established with Altis’ support has set a strong foundation for their future growth. As the company looks to its next chapter in global expansion, it does so with the assurance of a robust digital infrastructure, enabled by Altis’ strategic support and technological expertise.
Empower your digital journey with Altis
Discover how Altis can transform your digital landscape, just as we did for Green Street News. With our bespoke solutions and strategic expertise, we’re ready to elevate your online presence and drive your business forward.