Peter ErniPeter Erni lectures at the HWZ in the CAS Social Media Management. He is a Senior Partner and Managing Director at Brain & Heart Communication, expert in content marketing, social media and new media communication. He is an experienced leader and project manager for medium to large teams and complex omnichannel marketing projects.

 

Strategic Content Marketing: a Framework for Omnichannel Success

Arguably, content is the most overused, yet often misunderstood term in marketing today. Content marketing isn’t a siloed discipline – it takes a holistic, solution-based approach to drive effective and…

Peter Erni
Managing Director – Brain & Heart Communications