Marketing

 

Core Web Vitals for WordPress in 2022: What Marketers Need to Know

When compared to the deep and storied SEO history, the notion of Core Web Vitals is relatively new to the website optimization game. In short, Core Web Vitals allow companies…

Corey Brown
Content Marketing Manager
 

How To Run A/B Testing On WordPress

WordPress isn’t exactly known to be a platform for marketing, but you’d be pleasantly surprised at the tools that are available nowadays enabling users to execute advanced marking tactics. Running…

Corey Brown
Content Marketing Manager
 

A/B Testing on WordPress: Driving Optimal Digital Experiences

There are few barriers nowadays to getting started with A/B testing your content on a website run on WordPress.

Corey Brown
Content Marketing Manager
 

How to Add Personalization to Your WordPress Site

If you’ve ever bought something from Amazon where it’s introduced you to a product you weren’t searching for or read that extra article recommended to you, it’s likely you were…

Jon Ang
Director of Sales
 

WordPress-Powered Content Personalization: What Makes an Engaging and Memorable Digital Experience?

The more frequently you use something, the higher your expectations become – and this rings especially true online. The more you visit a particular website, or shop online with a…

Corey Brown
Content Marketing Manager
 

Optimizing Content Workflows in WordPress: How to Make Your Marketing Go Further, Faster

‘Content is king.’ Marketers are well-used to hearing this statement. Content folks have always known the importance of digital content and, when done right, the immense value it brings to…

Liz Allen
Marketing Manager
 

Strategic Content Marketing: a Framework for Omnichannel Success

Arguably, content is the most overused, yet often misunderstood term in marketing today. Content marketing isn’t a siloed discipline – it takes a holistic, solution-based approach to drive effective and…

Peter Erni
Managing Director – Brain & Heart Communications
 

4 Ways to Streamline Content Creation on Corporate Blogs with Altis

Many enterprise companies use a CMS like Adobe Experience Manager or Sitecore as their primary CMS, however organizations like Marks & Spencer’s, SAP and Etsy also implement WordPress as a…

Andreas Ramov
Account Executive
 

Optimise Your WordPress Website for the Cookie-free Future with First-Party Data

When Google first dropped the news in February 2020 that it would be deprecating third-party cookies for its Chrome browser, it sent shockwaves across the business and marketing communities. Only…

Liz Allen
Marketing Manager