Marketing

 

How to Create Audience Segments with WordPress

No two customers of yours are the same. However, groups of them will share similarities, and the fastest way to make your marketing efforts more impactful is to treat them…

Corey Brown
Content Marketing Manager
 

Audience Segmentation on WordPress: How Effective Targeting Delivers Marketing Results

Every person is different – and while digital marketing isn’t quite at the stage of offering a truly unique online experience to each website visitor, technology has evolved to such…

Alex Aspinall
Marketing Director
 

SEO & Discovery: How to Improve the User Journey Across Digital Experiences

Digital marketers were once told online content was as simple as ‘build it and they will come’. Create an article on a specific topic, a prospect searches for the answer…

Corey Brown
Content Marketing Manager
 

Core Web Vitals for WordPress in 2022: What Marketers Need to Know

When compared to the deep and storied SEO history, the notion of Core Web Vitals is relatively new to the website optimization game. In short, Core Web Vitals allow companies…

Corey Brown
Content Marketing Manager
 

How To Run A/B Testing On WordPress

WordPress isn’t exactly known to be a platform for marketing, but you’d be pleasantly surprised at the tools that are available nowadays enabling users to execute advanced marking tactics. Running…

Corey Brown
Content Marketing Manager
 

A/B Testing on WordPress: Driving Optimal Digital Experiences

There are few barriers nowadays to getting started with A/B testing your content on a website run on WordPress.

Corey Brown
Content Marketing Manager
 

How to Add Personalization to Your WordPress Site

If you’ve ever bought something from Amazon where it’s introduced you to a product you weren’t searching for or read that extra article recommended to you, it’s likely you were…

Jon Ang
Director of Sales
 

WordPress-Powered Content Personalization: What Makes an Engaging and Memorable Digital Experience?

The more frequently you use something, the higher your expectations become – and this rings especially true online. The more you visit a particular website, or shop online with a…

Corey Brown
Content Marketing Manager
 

Optimizing Content Workflows in WordPress: How to Make Your Marketing Go Further, Faster

‘Content is king.’ Marketers are well-used to hearing this statement. Content folks have always known the importance of digital content and, when done right, the immense value it brings to…

Liz Allen
Marketing Manager