Strategy

 

Using Machine Learning In Digital Marketing

As digital marketers, we are always on the lookout for the newest tools that might offer us newer and more actionable insights and help us connect even more with our…

 

Core Web Vitals for WordPress: How to Optimise Your Page Experience in 2021

Edit: this post has been updated to reflect the delayed roll-out of Core Web Vitals. Last May, Google announced that it will start using “page experience signals” when determining the…

 

How to Elevate the Customer Experience Through Marketing Touchpoints

The foundation of any fantastic customer experience is the ability to offer an interconnected digital experience that encompasses all channels. The modern customer expects nothing but a seamless and simplified…

 

The Question Shouldn’t Be DXP vs CMS

Customer experience has been at the heart of many successful businesses for years; however, recent shifts in consumer behaviours and expectations brought about by COVID-19 are rapidly changing how companies…