Marketing

 

Strategic Content Marketing: a Framework for Omnichannel Success

Arguably, content is the most overused, yet often misunderstood term in marketing today. Content marketing isn’t a siloed discipline – it takes a holistic, solution-based approach to drive effective and…

Peter Erni
Managing Director – Brain & Heart Communications
 

4 Ways to Streamline Content Creation on Corporate Blogs with Altis

Many enterprise companies use a CMS like Adobe Experience Manager or Sitecore as their primary CMS, however organizations like Marks & Spencer’s, SAP and Etsy also implement WordPress as a…

Andreas Ramov
Account Executive
 

Optimise Your WordPress Website for the Cookie-free Future with First-Party Data

When Google first dropped the news in February 2020 that it would be deprecating third-party cookies for its Chrome browser, it sent shockwaves across the business and marketing communities. Only…

Liz Allen
Marketing Manager
 

How to Help Your Content Team Meet Publishing Deadlines

These productivity techniques are the most effective at getting teams on track and nailing deadlines consistently.

Corey Brown
Content Marketing Manager
 

Using Machine Learning In Digital Marketing

As digital marketers, we are always on the lookout for the newest tools that might offer us newer and more actionable insights and help us connect even more with our…

Corey Brown
Content Marketing Manager
 

Core Web Vitals for WordPress: How to Optimise Your Page Experience in 2021

Edit: this post has been updated to reflect the delayed roll-out of Core Web Vitals. Last May, Google announced that it will start using “page experience signals” when determining the…

Andreas Ramov
Account Executive
 

Digital Experience Platforms Are The Future Of Marketing

Digital marketing teams rely on the power of Content Management Systems (CMSs) to efficiently publish and distribute content across a multitude of channels. Without them, putting thoughtfully produced content in…

Corey Brown
Content Marketing Manager