Altis v6 continues our commitment to giving marketers and editors the tools they need to reach their target audiences with intelligent personalised content.
Harness the power of Experience Block Analytics integrated directly in the platform to better understand what personalised content is resonating with your audience segments. Connect the dots through the rest of your marketing ecosystem by analysing your data in a wide range of business tools for more advanced insights. Accelerate data-driven decision making to further delight your audiences.
Accurately measure the performance of your personalised content
Altis’ proprietary feature Experience Blocks is designed to help editors and marketers build reusable content that is highly personalised for targeted audiences. We’re the only WordPress-based solution on the market today with native personalization built into the platform. This feature also supports measuring engagement and how that personalized content performed.
Simply put, Experience Block Analytics show how a specific audience interacted with the personalised content that was presented to them on the website. Altis platform users can now set conversion goals directly within Experience Blocks, measure performance and further optimise their customers’ experience with better personalised content based on results!
Out of the box, the following conversion goals are supported:
- Impressions (the number of Experience Block views as a percentage of total page views)
- Clicking any link in the Experience Block’s content
- Submitting a form
- Percentage of the page the user scrolled down
- Video played
- Time spent on page
Export analytics data for your BI tools
Altis now provides the ability to export analytics data in JSON or CSV format, allowing you to pipeline data into your existing BI tooling for advanced insights.
This functionality enables you to export raw data to a wide range of external tools such as Google Data Studio or Business Intelligence software like Tableau or Power BI, where further analysis could be performed using your Altis data.
Altis Privacy Module
Centralise data privacy and consent across all your sites
Discover the new Privacy Settings page:
WordPress 5.6 makes sharing your stories easier than ever before
Altis v6 now supports WordPress 5.6 “Simone,” which puts the block editor front and centre and offers greater layout flexibility, more block patterns, and better video captioning.
If you wish to read more about the release, we wrote about it earlier this month and this article on WordPress’ core blog goes into even more detail if you’re interested.
Enhanced development environments
Altis v6 supports the Local Server and Local Chassis which are both now using PHP 7.4, so development teams can run PHP 7.4 locally and resolve any issues that may come up before major infrastructure changes are implemented.
Custom origin routing