Marketing How to Create Audience Segments with WordPress Posted by Corey Brown No two customers of yours are the same. However, groups of them will share similarities, and the fastest way to make your marketing efforts more impactful is to treat them… Read more
Marketing Audience Segmentation on WordPress: How Effective Targeting Delivers Marketing Results Posted by Alex Aspinall Every person is different – and while digital marketing isn’t quite at the stage of offering a truly unique online experience to each website visitor, technology has evolved to such… Read more
WordPress Search on WordPress: 5 Ways To Improve the User Experience Posted by Corey Brown You went to all that effort making content for your blog and website, you probably want people to be able to find it. Implementing SEO helps take care of bringing… Read more
Marketing SEO & Discovery: How to Improve the User Journey Across Digital Experiences Posted by Corey Brown Digital marketers were once told online content was as simple as ‘build it and they will come’. Create an article on a specific topic, a prospect searches for the answer… Read more
Dev Core Web Vitals for WordPress in 2022: What Marketers Need to Know Posted by Corey Brown When compared to the deep and storied SEO history, the notion of Core Web Vitals is relatively new to the website optimization game. In short, Core Web Vitals allow companies… Read more
Marketing How To Run A/B Testing On WordPress Posted by Corey Brown WordPress isn’t exactly known to be a platform for marketing, but you’d be pleasantly surprised at the tools that are available nowadays enabling users to execute advanced marking tactics. Running… Read more
Marketing A/B Testing on WordPress: Driving Optimal Digital Experiences Posted by Corey Brown There are few barriers nowadays to getting started with A/B testing your content on a website run on WordPress. Read more
Marketing How to Add Personalization to Your WordPress Site Posted by Jon Ang If you’ve ever bought something from Amazon where it’s introduced you to a product you weren’t searching for or read that extra article recommended to you, it’s likely you were… Read more